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Convenience & personalised content prompts 78% India's TV viewers' shift to OTT - Indiantelevision.com;

Convenience & personalised content prompts 78% India's TV viewers' shift to OTT - Indiantelevision.com

Indiantelevision.comConvenience & personalised content prompts 78% India's TV viewers' shift to OTTIndiantelevision.comMUMBAI: There has been a steep decline over the past year in the percentage of India's consumers who prefer to view TV shows on TV sets. That percentage dropped 78 per cent, from 47 per cent to 10 per cent. In the United States, the number fell 57 per ...and more »

Smartphones, laptops threaten the use of TVs: study - Deccan Chronicle;

Smartphones, laptops threaten the use of TVs: study - Deccan Chronicle

Deccan ChronicleSmartphones, laptops threaten the use of TVs: studyDeccan ChronicleThe most recent findings show that only one in five consumers (19 per cent) now prefer to watch sports games on their TVs. (Image: Representational image/Pixabay). There has been a significant dip in the number of consumers watching shows on TV to 23 ...and more »

78% Drop in Indian Consumers Who Prefer to Watch TV Shows on TV Sets, Reveals New Accenture Survey - Adage India;

78% Drop in Indian Consumers Who Prefer to Watch TV Shows on TV Sets, Reveals New Accenture Survey - Adage India

Adage India78% Drop in Indian Consumers Who Prefer to Watch TV Shows on TV Sets, Reveals New Accenture SurveyAdage IndiaSignaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, (from 52 percent to 23 percent), according to ...and more »

Sharp drop in consumers that prefer watching shows on TV sets - AdNews;

Sharp drop in consumers that prefer watching shows on TV sets - AdNews

AdNewsSharp drop in consumers that prefer watching shows on TV setsAdNewsConsumers who prefer watching TV shows on television sets has dropped by 55% over the past year, according to the Accenture's 2017 Digital Consumer Survey. The global online survey of 26,000 consumers in 26 countries found that only 26% of viewers ...and more »

Study: Laptops & Desktops Overtake TVs As Preferred Devices For Watching TV Shows - B&T;

Study: Laptops & Desktops Overtake TVs As Preferred Devices For Watching TV Shows - B&T

B&TStudy: Laptops & Desktops Overtake TVs As Preferred Devices For Watching TV ShowsB&TThe percentage of consumers who prefer watching TV shows on television sets has plummeted over the past year, new global research has revealed. B&T Magazine. Posted by B&T Magazine. According to the Accenture 2017 Digital Consumer Survey, ...and more »

NAB 17: Consumers Prefer Watching Video on Mobile Devices - StreamingMedia.com

NAB 17: Consumers Prefer Watching Video on Mobile DevicesStreamingMedia.comAccenture surveyed video viewers around the globe, and found that the preference for video viewing on a television set is sharply declining. By Troy Dreier Posted on April 25, 2017. Page 1. Bookmark/Share. Email PrintDigg. Tweet. In the past year, ...and more »

More Viewers Ditch TV Sets — Is It Time to Cut the Cable Cord? - Yahoo Finance

More Viewers Ditch TV Sets — Is It Time to Cut the Cable Cord?Yahoo FinanceThe number of consumers who prefer watching TV shows on TV sets — as opposed to other digital devices –dropped by 55 percent over the past year, according to Accenture's 2017 Digital Consumer Survey. The survey polled 26,000 consumers across the ...and more »

Viewership shifting from TV sets to laptops, mobile phones - Hindu Business Line

Viewership shifting from TV sets to laptops, mobile phonesHindu Business LineWith players such as Netflix and Hotstar luring viewers with new content, consumers are shifting their viewership from TV sets to devices such as laptops and mobile phones. According to Accenture Digital Consumer Survey, the percentage of Indian ...and more »

Survey Claims People Prefer TV On Laptops - MediaPost Communications

Survey Claims People Prefer TV On LaptopsMediaPost CommunicationsTV's appeal as the screen of choice for watching entertainment is on the wane as laptops become more popular. Thats the finding of an Accenture report featured in eMarketer. It claims that laptops and desktops are now the preferred medium for watching ...and more »

Accenture: TV viewing more popular on non-TV devices - DigitalTVEurope.net;

Accenture: TV viewing more popular on non-TV devices - DigitalTVEurope.net

DigitalTVEurope.netAccenture: TV viewing more popular on non-TV devicesDigitalTVEurope.netAccenture_graphics More people now prefer to watch TV shows on internet connected devices than on traditional TV sets, according to new research by Accenture. The company's Digital Consumer Survey found that the percentage of consumers who said ...and more »

Brits 'prefer watching TV on laptop' but most still tune in on a TV set - Cable.co.uk;

Brits 'prefer watching TV on laptop' but most still tune in on a TV set - Cable.co.uk

Cable.co.ukBrits 'prefer watching TV on laptop' but most still tune in on a TV setCable.co.ukResearch by Accenture found that the traditional TV set is the screen of choice for only 25% of UK consumers – down from 56% last year. Accenture's Digital Consumer Survey shows that 33% of Brits would rather watch TV shows on a laptop or desktop ...and more »

Laptops, desktops overtake TVs as preferred devices for watching TV shows - Business Standard

Laptops, desktops overtake TVs as preferred devices for watching TV showsBusiness StandardAccording to Accenture's Digital Consumer Survey 2017, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent. The global online survey of 26,000 ...and more »

TV viewing shifts to digital devices - Research Magazine;

TV viewing shifts to digital devices - Research Magazine

Research MagazineTV viewing shifts to digital devicesResearch MagazineGLOBAL – Laptops and desktops have overtaken TVs as the preferred devices for watching TV shows, according to a new report from Accenture. The report reveals that the percentage of people who say they prefer to watch TV shows on TV sets has more ...and more »

'Only 10 % Indian love watching TV shows on television' - The Mobile Indian;

'Only 10 % Indian love watching TV shows on television' - The Mobile Indian

The Mobile Indian'Only 10 % Indian love watching TV shows on television'The Mobile IndianWith the launch of affordable data packs by all most all the operators in India, data consumption was bound to grow on small screen devices. Even a recent survey highlights the same as it reveals that only 10 percent of Indians love watching TV shows ...and more »

Consumers prefer laptops, desktops over televisions to watch TV shows: report - Livemint;

Consumers prefer laptops, desktops over televisions to watch TV shows: report - Livemint

LivemintConsumers prefer laptops, desktops over televisions to watch TV shows: reportLivemintNew Delhi: Laptops and desktops are slowly overtaking televisions as preferred devices for watching TV shows, said a report titled 'Winning Experiences in the New Video World', published by consulting firm Accenture. The report based on a global online ...and more »

Survey Says: People Would Rather Watch TV Shows on Computers than TVs - eMarketer;

Survey Says: People Would Rather Watch TV Shows on Computers than TVs - eMarketer

eMarketerSurvey Says: People Would Rather Watch TV Shows on Computers than TVseMarketerAn Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows. The study, which surveyed 26,000 internet users worldwide ...and more »

Percentage of consumers watching shows on TV drops: survey - India.com

Percentage of consumers watching shows on TV drops: surveyIndia.comMumbai, Apr 25 (PTI) There has been a significant dip in the number of consumers watching shows on TV to 23 per cent from 52 per cent over the past year as they prefer to view it on laptops and smartphones, says a survey. “Consumers increasingly prefer ...and more »

Indian consumers watching TV shows on TV sets dropping: Survey - TelevisionPost;

Indian consumers watching TV shows on TV sets dropping: Survey - TelevisionPost

TelevisionPostIndian consumers watching TV shows on TV sets dropping: SurveyTelevisionPostMUMBAI: Signalling an accelerating shift in the digital video market consumer behaviour, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55% over the past year, from 52% to 23%, according to the Accenture ...and more »

TV viewing shifts dramatically to digital devices - Warc

TV viewing shifts dramatically to digital devicesWarcGLOBAL: The percentage of consumers who prefer watching TV shows on television sets has halved in just one year, according to a new global survey, which claims that laptops and desktops have overtaken TVs as the preferred devices for watching TV ...and more »

Bigger Isn't Always Better: Smartphone Transitioning As Preferred Device For Video Watching - Twice;

Bigger Isn't Always Better: Smartphone Transitioning As Preferred Device For Video Watching - Twice

TwiceBigger Isn't Always Better: Smartphone Transitioning As Preferred Device For Video WatchingTwiceThe percentage of consumers who prefer watching TV shows on TV sets plummeted by 55 percent over the past year, said market research firm Accenture. As part of its 2017 Digital Consumer Survey, the market research firm polled 26,000 consumers in 26 ...and more »