78% Drop in Indian Consumers Who Prefer to Watch TV Shows on TV Sets, Reveals New Accenture Survey - Adage India

Signaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, (from 52 percent to 23 percent), according to ...

More Viewers Ditch TV Sets — Is It Time to Cut the Cable Cord? - Yahoo Finance

The number of consumers who prefer watching TV shows on TV sets — as opposed to other digital devices –dropped by 55 percent over the past year, according to Accenture's 2017 Digital Consumer Survey. The survey polled 26,000 consumers across the ...