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Apple Names New China Head as Sales Fall - New York Times

SHANGHAI — Apple has just created what is likely to be one of the toughest jobs in tech: managing director of greater China. The company said in a statement on Tuesday that a longtime manager, Isabel Ge Mahe, would step into the newly established ...and more »

Isabel Ge Mahe named Apple's managing director of Greater China - Apple Newsroom (press release)

Cupertino, California — Apple today announced that Isabel Ge Mahe, vice president of Wireless Technologies, has been named vice president and managing director of Greater China, reporting to CEO Tim Cook and COO Jeff Williams. In this newly created ...and more »

Apple's Greater China business now has its own managing director for the first time - TechCrunch

Apple has appointed Isabel Ge Mahe as its first vice president and managing director of its business in Greater China. China-born Ge Mahe is tasked with managing Apple's China business, and she will report to CEO Tim Cook and COO Jeff Williams when ...and more »

China is still Apple's biggest potential growth market, so it's naming its first managing director there - Recode

Apple just announced a major new executive post: Engineering leader Isabel Ge Mahe will be moving to Shanghai to take on a new role as the company's VP and managing director of the Greater China region, reporting to CEO Tim Cook and COO Jeff ...and more »

Apple creates executive post for Chinese business - Nikkei Asian Review

WASHINGTON -- Apple has announced that it has created a new executive post, managing director for greater China. The executive in charge will report directly to the company's top management. Isabel Ge Mahe, vice president of Wireless Technologies, has ...and more »

Apple's new China head is a female Mandarin-speaking electrical engineer - Quartz

Apple has named a woman to head its Greater China region. Isabel Ge Mahe, who has been with Apple for over nine years, will relocate to Shanghai from California to lead the company's Greater China team as a vice president and managing director, ...and more »

Apple Appoints Isabel Ge Mahe New China Chief - Fortune

Apple has a new leader in China. The company has appointed Isabel Ge Mahe, its vice president of wireless technologies, to the role of managing director of Greater China. In her role, Ge Mahe will report to CEO Tim Cook and COO Jeff Williams. Ge Mahe ...and more »

Apple Appoints Isabel Ge Mahe as New China Head Amid Localisation Drive - NDTV

Apple Inc on Wednesday said it has appointed a managing director for Greater China - a newly created role - in its latest move to localise product features and comply with new cyber regulations in China governing foreign technology firms. Isabel Ge ...and more »

Apple Appoints New China Head as Sales Slide - Bloomberg

Apple Inc. has appointed one of its top wireless software engineers the new head of its Chinese operations, as it tries to reverse a persistent sales decline in its largest market after the U.S.. Isabel Ge Mahe, currently vice president of wireless ...and more »

Apple has appointed a senior executive to manage its business in China - Business Insider

Apple has appointed its first managing director for Greater China, its current vice president of wireless technologies, Isabel Ge Mahe. The job change is significant for two reasons: China is Apple's most difficult market, and Isabel Ge Mahe is one of ...and more »