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Instagram Stories: How Brands Should Use It To Build Better Customer Relationships - Forbes

Instagram can be a powerful ally to your business – as long as you know how to use it effectively. Unless you've never used Instagram, you've probably noticed the addition of Instagram Stories, the Snapchat-like feature now integrated into the app. For ...and more »

Instagram Stories hits 150M daily users, launches skippable ads - TechCrunch

Instagram Stories now has as many users as the last number announced by Snapchat, the app Instagram copied. And it's swiftly moving to monetize that massive audience. Along with the new 150 million daily user stat, Instagram today announced the launch ...and more »

Instagram is pushing ads into its Snapchat-like Stories feature - Business Insider

Instagram is moving quickly to introduce ads into Stories, the Snapchat-like feature it added in August that allows users to share a series of photos and videos that disappear after 24 hours. The company announced Wednesday it is testing full-screen ...and more »

Instagram turns up heat on Snapchat with video ads in 'stories' - Financial Times

Advertisers on Instagram will now be able to create temporary video and photo ads in its stories feature, as the picture app speeds ahead with generating revenue from an idea it copied from rival Snapchat. Marketers from General Motors and Buick to ...and more »

Instagram introduces paid ads to Stories - AdNews

Instagram is rolling out a new native video ad product within its recently launched feature, Stories, offering brands the capability to run full screen ads for the first time. The new option will allow brands to place video within the context of other ...and more »

Instagram will show ads to the 150 million people viewing Stories daily - Marketing Land

Five months after Instagram cloned Snapchat's Stories product, the Facebook-owned photo-and-video app's version has accrued a daily audience as big as Snapchat's and is now looking to accrue revenue. Every day, 150 million people check out Instagram ...and more »

More Ads to Appear on Instagram, Now on 'Stories' Feature - New York Times

A little more than a year ago, Instagram opened its photo feed to advertisers large and small. Now, more ads are coming to the free app — this time through Instagram Stories, a successful feature it introduced in August. The company, owned by Facebook ...and more »

Full-Screen Ads Coming to Instagram Stories; Insights, Too - SocialTimes

Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its ...and more »

Instagram's Snapchat replica begins monetizing - Business Insider

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Instagram's Stories section, which is near-identical to Snapchat Stories, will start rolling out five-second photo and ...and more »

Facebook tests mid-roll video ads - Business Insider

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Facebook's quest for new channels for advertising is prompting it to test mid-roll video ads, according to Recode. This is ...and more »