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'Consumers will rebel': Publishers face creative challenges with Facebook's mid-roll video ads - Digiday

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. In a long-awaited move, Facebook said it would start running ads in the middle of publishers' native videos ...and more »

Facebook Pages can now “go live” from the desktop, add live contributors and more - TechCrunch

Facebook Live, the social network's live video streaming platform, received a series of updates this week, the most notable being the ability for broadcasters to “go live” from their desktop and laptop computers. Video creators will be able to stream ...and more »

Facebook will let Pages broadcast live videos from desktop web - Marketing Land

If your brand's New Year's resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that. On Wednesday, Facebook announced a bunch of new features for Pages looking to go live. The headliner is probably the ...and more »

Your News Feed will never be safe again: Facebook Live can now be broadcast from computers - Mashable

For those who really want to go live, the barrier for entry just got much smaller. In the latest of a line of thirsty moves to increase live video output, Facebook released its newest batch of Updates for Publishers today, tweaking the service's core ...and more »

Facebook now lets Pages go Live from desktop, adds more Live Video tools - Digital Trends

Facebook is giving Pages the option to live-stream from a desktop or laptop. The feature, which the social network began testing in September, is now rolling out more widely — although it is still not available to general users. Live Video on desktop ...and more »

Facebook tests mid-roll video ads - Business Insider

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Facebook's quest for new channels for advertising is prompting it to test mid-roll video ads, according to Recode. This is ...and more »

Facebook to test mid-roll ads in videos - Marketing Interactive

Facebook is testing out mid-roll ads for videos, according to Recode. The social network giant has declined to comment. In the report released on Monday, industry sources say the social network will sell the ads and share the revenue with publishers ...and more »

Is This How Facebook Monetizes 100 Million Hours of Video Views Per Day? - Motley Fool

At the beginning of 2016, Facebook (NASDAQ:FB) CEO Mark Zuckerberg told analysts that Facebook users watched an average of 100 million hours of video on the platform every day. Throughout the year, Facebook continued to push video -- particularly live ...and more »

Desktop users can now go live on Facebook as well - Gizbot

To give publishers additional control and flexibility over their broadcasts, Facebook has rolled out a feature enabling users to go live through a web browser to Pages. Desktop users can now go live on Facebook as well. "A variety of broadcast types ...and more »

Facebook makes it easy for Pages to go live from a desktop - The Next Web

You no longer need to be on a smartphone or tablet to go live on Facebook, (or a complicated setup via the Live API). Starting today, Pages can go live right from the Web. To be clear, this only applies to Pages, not everyday Facebook users. Still, it ...and more »