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Google's bad week: YouTube loses millions as advertising row reaches US - The Guardian

Many major brands have pulled their ads from Google's video sharing platform. Photograph: Bloomberg/Bloomberg via Getty Images. It's been a bad week for Google, with major brands pulling millions of dollars in advertising amid rows over extremist ...and more »

YouTube's Ad Problems Finally Blow Up in Google's Face - WIRED

Late last year, Israel-based entrepreneur Matan Uziel saw a notification he'd never seen before pop up on YouTube's backend—the part of the site where creators upload their videos. “I saw a yellow dollar sign. At first I didn't understand what it was ...and more »

Starbucks and Walmart join growing list of advertisers boycotting YouTube - The Guardian

YouTube has begun reviewing its advertising policies and will take steps to give advertisers more control. Photograph: Loic Venance/AFP/Getty Images. PepsiCo, Walmart and Starbucks on Friday confirmed that they have suspended their advertising on ...and more »

Google's YouTube Has Continued Showing Brands' Ads With Racist and Other Objectionable Videos - Wall Street Journal

A sign outside Google's headquarters in Mountain View, Calif. Photo: Marcio Jose Sanchez/Associated Press. By. Jack Nicas. Jack Nicas. The Wall Street Journal. BiographyJack Nicas · @jacknicas · jnicas · Google+ · Updated March ...and more »

More big brands pull ads from YouTube in widening boycott - Phys.Org

This March 18, 2010, file photo shows the YouTube website in Los Angeles. An advertising boycott of YouTube is broadening in a sign of the skepticism surrounding Google's promise to prevent marketing campaigns from appearing alongside …more. An ...and more »

J&J pulls ads from YouTube over 'offensive' videos -

Johnson & Johnson the latest company to drop ads over fears content may appear alongside 'terrorism' and hate videos. 23 Mar 2017. Advertisers have suspended marketing campaigns on YouTube after discovering brands appearing alongside terrorism videos ...and more »

YouTube Advertiser Exodus Highlights Perils of Online Ads - New York Times

When Google acquired YouTube in 2006 for $1.65 billion, it was considered a pricey gamble, one made with the belief that an online service known for pirated videos and vapid user-generated content could appeal to major advertisers. The bet paid off ...and more »

Ok, Google, what's next after your transparency mea culpa? - The Drum

As the dust settles on a painful week for Google, there's no doubt that advertisers have paid the price for the mismanagement of a fragmented media supply chain. But now they're starting to ask the kind of questions that could rattle the online media ...and more »

Opportunism knocks: Marketers and media take on Google - Digiday

In the past week, a flood of brands from AT&T to Verizon to Johnson & Johnson have pulled ad campaigns from Google-owned YouTube because they don't want their ads appearing next to objectionable videos. Alongside the Google brouhaha, there's been ...and more »

Marketers Halting YouTube Buys Puts Pressure on Media Shops -

The move by major marketers like AT&T, Verizon, Johnson & Johnson and GlaxoSmithKline to halt spending on YouTube due to ads running next to unsafe content is pushing media agencies to pressure Google to create a safer environment for advertisers ...and more »