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Instagram turns up heat on Snapchat with video ads in 'stories' - Financial Times

Advertisers on Instagram will now be able to create temporary video and photo ads in its stories feature, as the picture app speeds ahead with generating revenue from an idea it copied from rival Snapchat. Marketers from General Motors and Buick to ...and more »

Instagram Stories hits 150M daily users, launches skippable ads - TechCrunch

Instagram Stories now has as many users as the last number announced by Snapchat, the app Instagram copied. And it's swiftly moving to monetize that massive audience. Along with the new 150 million daily user stat, Instagram today announced the launch ...and more »

Instagram Introduces Full-screen Ads to Stories - MobileMarketing Magazine

Instagram is introducing full screen ads to Stories, along with Stories insights, in bid to build on the success of businesses using the feature. The ads will be tested with over 30 of Instagram's clients, including Capital One, Nike and Netflix, and ...and more »

Full-Screen Ads Coming to Instagram Stories; Insights, Too - SocialTimes

Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. By David Cohen. |. January 11, 2017. Share. By David Cohen. |. January 11, 2017. Share. Instagram announced ...and more »

Instagram Debuts Full-Screen Ads In Stories, Reaches 150 Million Daily Users - Forbes

Instagram is taking its first step to monetize Stories, debuting full-screen skippable ads in its popular new feature. Starting on Wednesday, Facebook FB -0.35% · Facebook · FB. $183.12$-0.64(-0.35%). As of 05/17/2018, 08:00pm EDT. -owned Instagram ...and more »

Instagram introduces paid ads to Stories - AdNews

Instagram is rolling out a new native video ad product within its recently launched feature, Stories, offering brands the capability to run full screen ads for the first time. The new option will allow brands to place video within the context of other ...and more »

Instagram Stories: How Brands Should Use It To Build Better Customer Relationships - Forbes

Instagram can be a powerful ally to your business – as long as you know how to use it effectively. Unless you've never used Instagram, you've probably noticed the addition of Instagram Stories, the Snapchat-like feature now integrated into the app. For ...and more »

Instagram Races to Make Money Ahead of Snap's IPO - WIRED

Instagram Stories is growing fast. It's been five months since everyone's favorite little photo-centric social network copied, er, launched the feature, which lets you group Instagrams into cohesive stories that disappear after 24 hours. Since then ...and more »

Instagram's shameless Snapchat knockoff is doing marvelously well - Quartz

There's no shame in copying if it works. Yesterday (Jan. 11) Instagram announced that Instagram Stories, a feature it launched in August 2016 that was a blatant copy of Snapchat, has accumulated 150 million daily active users. That's exactly how many ...and more »

Facebook tests mid-roll video ads - Business Insider

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Facebook's quest for new channels for advertising is prompting it to test mid-roll video ads, according to Recode. This is ...and more »