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Apple introduces Clips: the fun, new way to create expressive videos on iOS - Apple Newsroom (press release)

Cupertino, California — Apple today introduced Clips, a new app that makes it quick and fun for anyone to create expressive videos on iPhone and iPad. The app features a unique design for combining video clips, photos and music into great-looking ...and more »

Apple introduces iPhone 7 and iPhone 7 Plus (PRODUCT) - Apple Newsroom (press release)

Apple customers can contribute to the Global Fund to fight AIDS with iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition. Cupertino, California — Apple today announced iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red ...and more »

New 9.7-inch iPad features stunning Retina display and incredible performance - Apple Newsroom (press release)

Cupertino, California — Apple today updated its most popular-sized iPad, featuring a brighter 9.7-inch Retina display and best-in-class performance at its most affordable price ever, starting at $329 (US). Designed for unmatched portability and ease ...and more »

Why Apple dropped iPad's price to lowest yet - CIO

Apple cut the price of its entry-level iPad by almost 18 percent -- perhaps in a move to fend off Google in the education market. The company also refreshed the iPhone SE, introduced a red version of the iPhone 7 and announced a new video-editing app ...and more »

Apple Is Releasing a Red iPhone - ELLE.com

Remember when everyone freaked out over the rose gold iPhone? Now, Apple has announced another color that will fly off shelves: red. It's a special edition (PRODUCT)RED collaboration available on the iPhone 7 and iPhone 7 Plus with a portion of ...and more »

The Hidden Breakthrough in Apple's New Video App - WIRED

You may be tempted to compare Clips, Apple's new mobile video app, to Snapchat and Instagram. When it appears in the App Store next month, the slick new app will feature filters, stickers, and a press-to-record UI that makes it easy to capture, edit ...and more »

Apple Introduces New 'iPad' Model with 9.7″ Display and A9 Chip Starting at $329 - MacStories

Starting at $329 for the 32 GB Wi-Fi version and simply called 'iPad', the new device appears to be a lower-cost replacement for the iPad Air line as the company's iPad lineup now includes iPad mini 4, the new 'iPad', and the iPad Pro in existing 9.7 ...and more »

Apple's drops AIDS charity branding for its red iPhone in China - TechCrunch

iPhone enthusiasts the world over were given a new slab of glass to lust over yesterday after Apple unveiled a red version of the iPhone 7 in its latest move to support HIV/AIDS charity [Red]. The (PRODUCT)RED Special Edition iPhone 7 is the first time ...and more »

Apple's new iPhones and iPads are coming to Verizon, T-Mobile, and Vodafone - GSMArena.com

Out of the blue, Apple announced quite a few new mobile devices today. We're talking about the (Product) Red iPhone 7 and 7 Plus, the iPhone SE with double the storage, and the new 9.7" iPad. Now that a few hours have passed from those unveilings, the ...and more »

Apple's new 9.7-inch iPad ups the processing power and lowers the price - TechCrunch

Apple's got a brand new iPad this morning. The latest version of the company's tablet is really the successor to the Air 2, announced in late 2014, but drops that bit of the name for the sake of simplicity, like the MacBook before it. The new iPad ...and more »