Google Creates Branding Issue: Google Cast Vs. Chromecast - MediaPost Communications

Google seems to be going through a bit of an identity crisis for its Google Cast product, which allows users to send content from a smartphone, tablet or computer to TVs or speakers. Its Web site indexed in still reads "Google Cast," but the ...and more »

“Google Cast” Branding Phased Out for “Chromecast Built In” - Android Headlines

The Google Cast screen-sharing technology celebrated its third anniversary earlier this year, but its branding may soon become a thing of the past. Namely, the Mountain View-based tech giant has recently started phasing out the “Google Cast” branding ...and more »

Google Drops Cast Branding and Replaces It With Chromecast Built-In - NDTV

Google has been becoming increasingly serious about the branding on its products to help users identify its technology with ease. The company earlier renamed its Google Cast app to Google Home last month and has now decided to ditch the Google Cast ...and more »

Google drops 'Cast' branding in favor of 'Chromecast built-in' (updated) - Engadget

Has that seemingly ubiquitous Google Cast branding on media devices felt uninspiring, or even a bit confusing? Google might just agree with you. The company has been phasing out the Google Cast name over the course of recent weeks, both for its own ...and more »

'Google Cast' is being phased out in favor of Chromecast for connected TVs and speakers - Greenbot

The change is a bit of an about face for Google, which is opting to bank on its successful Chromecast name for all supported hardware. Email a friend. To. Use commas to separate multiple email addresses. From. Privacy Policy. Thank you. Your message ...and more »

Get Free HBO Now For Three Months With Chromecast - Ubergizmo

Google has a habit of providing incentives with each purchase of the Chromecast dongle and it's back with yet another incentive. It's a really good one. Customers who purchase last year's Chromecast or the recently launched Chromecast Ultra will now ...and more »

Google Stripping Away 'Cast' Branding To Help Users Identify The Technology More Easily - Tech Times

Google is bringing back the Chromecast branding to the Chromecast ecosystem. Recently, the streaming media platform has been renamed to Google Cast for improved branding purposes. ( Google ). Advertisement. Google can't seem to make up its mind.and more »

Get a free ticket to Westworld with this sweet Chromecast deal - The Verge

Google has sweetened the deal for a new Chromecast, offering 3 months of free HBO Now access for new subscribers. If you want HBO, the deal basically nets a more-than-free Chromecast: the streaming device is on sale for $25, and 3 months of HBO Now ...and more »

Gone is Google Cast branding, awkward “Chromecast built-in” replaces it - TalkAndroid (blog)

There's never a moment when Google lets consumers get comfortable with its home entertainment branding, and now the company is changing the (official) way we all view the technology once referred to as Google Cast. The technology at the core of ...and more »

Google Cast branding dropped in favor of Chromecast built-in - SlashGear

The Google Cast brand hasn't been around that long, but Google is already phasing it out. The branding, which marked speakers and other things compatible with Google's casting technology, will disappear and be replaced with the 'Chromecast built-in' ...and more »