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Instagram turns up heat on Snapchat with video ads in 'stories' - Financial Times

Advertisers on Instagram will now be able to create temporary video and photo ads in its stories feature, as the picture app speeds ahead with generating revenue from an idea it copied from rival Snapchat. Marketers from General Motors and Buick to ...and more »

With 150 million daily active users, Instagram Stories is launching ads - Mashable

Just five months after its debut, Instagram Stories — and the 150 million people using it every day — are no longer free real estate. Instagram will begin inserting video ads into the Snapchat-like Stories experience and add more analytics features ...and more »

Instagram Stories hits 150M daily users, launches skippable ads - TechCrunch

Instagram Stories now has as many users as the last number announced by Snapchat, the app Instagram copied. And it's swiftly moving to monetize that massive audience. Along with the new 150 million daily user stat, Instagram today announced the launch ...and more »

Instagram will show ads to the 150 million people viewing Stories daily - Marketing Land

Five months after Instagram cloned Snapchat's Stories product, the Facebook-owned photo-and-video app's version has accrued a daily audience as big as Snapchat's and is now looking to accrue revenue. Every day, 150 million people check out Instagram ...and more »

Instagram is pushing ads into its Snapchat-like Stories feature - Business Insider

Instagram is moving quickly to introduce ads into Stories, the Snapchat-like feature it added in August that allows users to share a series of photos and videos that disappear after 24 hours. The company announced Wednesday it is testing full-screen ...and more »

Instagram Races to Make Money Ahead of Snap's IPO - WIRED

Instagram Stories is growing fast. It's been five months since everyone's favorite little photo-centric social network copied, er, launched the feature, which lets you group Instagrams into cohesive stories that disappear after 24 hours. Since then ...and more »

Full-Screen Ads Coming to Instagram Stories; Insights, Too - SocialTimes

Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. This premium content is reserved for Adweek Pro subscribers. Activate your all-access pass for as low as $6. V2.and more »

Instagram introduces paid ads to Stories - AdNews

Instagram is rolling out a new native video ad product within its recently launched feature, Stories, offering brands the capability to run full screen ads for the first time. The new option will allow brands to place video within the context of other ...and more »

Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories -

Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format. Instagram Stories Credit: Instagram. "Instagram is testing them now with select ...and more »

Facebook tests mid-roll video ads - Business Insider

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Facebook's quest for new channels for advertising is prompting it to test mid-roll video ads, according to Recode. This is ...and more »