What the Virgin America acquisition means for flyers - Marketplace.org

I remember how thrilled I was when I first flew Virgin America in early 2008, less than eight months after the airline's inaugural flight. My flight was from Washington, D.C. to San Francisco and when I arrived, I had been online the whole time, my ...and more »

Virgin America founder, flyers, fans voice dismay over Alaska Airlines' takeover - San Francisco Business Times (blog)

Virgin America's plans to be acquired by Alaska Airlines in a $4 billion megadeal Monday set off a firestorm of criticism from Richard Branson and other loyal flyers. The takeover of Virgin America echoes a familiar theme in Bay Area business, in which ...and more »

Virgin America sells to Alaska Air in $4 billion mega-deal - San Francisco Business Times (blog)

Alaska Air Group Inc. will buy Burlingame-based airline Virgin America Inc. in a deal valued at $4 billion, the companies said Monday. The deal includes $2.6 billion in cash payment. The $4 billion estimated total value includes debt and aircraft ...and more »

Alaska Air Buys Virgin America to Expand West Coast Flights - KQED

"Our goal is to be the premier airline for people along the West Coast," Alaska CEO Brad Tilden told investors on a call Monday morning, of the company's deal to buy Burlingame-based Virgin America. (Justin Sullivan/Getty Images). By David Koenigand more »

To Alaska Airlines, Rival Virgin America Is Worth A Lot More Dead Than Alive - Forbes

There's absolutely nothing at Virgin America worth $2.6 billion. Its small fleet certainly isn't worth that much. At an average new price of $120 million each - with engines and fancy interiors with mood lighting and high-end passenger entertainment ...and more »

Moody's rating review a blow to Virgin Australia - The Australian

Virgin Australia's credibility has taken another battering after ratings agency Moody's put the airline's credit rating under review for a downgrade because of continued uncertainties surrounding its financial future. The credit rating review comes ...and more »

America's Best Airlines 2016 - Forbes

Virgin America retains its crown as America's best airline for the fourth consecutive year, based on performance data from 2015, amid broad improvements in the airline industry, though it will soon surrender its independence. Coming alongside the news ...and more »

Alaska Air to buy Virgin America, stripping California of its only major airline - Los Angeles Times

Alaska Air Group Inc.'s $2.6-billion purchase of Virgin America would unite no-frills Alaska Airlines, which boasts a solid financial history, with a California airline that oozes style and technology but has struggled to make a profit. The deal ...and more »

Airline quality: Which US carrier tops the ranking? - CNN

(CNN) For the fourth year in a row, Virgin America is tops in airline quality among the biggest U.S. airlines. That's according to the 26th annual national Airline Quality Rating report, which was released Monday. The report comes the same day Alaska ...and more »

Here's how Alaska Air's acquisition of Virgin could affect PDX - Portland Business Journal

Alaska Air Group Inc.'s acquisition of Virgin America Inc. could impact airline passengers in Portland — but Alaska is keeping mum about the potential consequences for PDX. On Monday, the companies announced that Alaska will buy Burlingame, ...and more »